Why Michael Jordan and Caitlin Clark Are Running Back a Classic Gatorade Campaign - Advertising news - NewsLocker (2024)

More inclined to repurpose than reminisce, Gatorade brought back its "Is It In You" campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the late 1990s, the "Is It In You" campaign was a sports marketing classic that featured black-and-white images of athletes dripping with...

Brooklyn Brewery showcases New York borough in film by Spike Lee's creative agency

The spot was made by Omnicom agency Spike DDB.

Brave Bison revises bid for Mission Group and hires senior leaders

Brave Bison also bolstered its performance strategy team recently

Brave Bison revises bid for Mission Group and hires senior strategists

Brave Bison also bolstered its performance strategy team recently

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Spotify pays homage to media planning in Titanium-shortlisted 'Spreadbeats' ad

The humble spreadsheet is celebrated in latest B2B campaign from Spotify Advertising.

Cannes Lions unveils shortlists for Titanium, Innovation and Glass categories

McCann London and McCann Demand both feature in the shortlists.

Campaign Podcast: L'Oréal switches media agency | Natalie Cummins | Deepfakes and AI

Campaign's editorial team takes you behind the week's biggest headlines.

Agency opens with founding clients Wagamama and Papaya.

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Advertising 'no longer the least-trusted industry', says AA research

Media and government now the least-trusted industries.

Advertising 'no longer the least-trusted industry': AA research

Media and government now the least-trusted industries.

How Independent Agencies Are Attracting Private Equity Funding

There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative agency CEO has a new perspective. Eight years ago, Lally co-founded Highdive, an independent shop known for creating fan-favorite Super Bowl...

The LadBible Group, With Betches in Tow, Signs Peaco*ck Partnership

Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peaco*ck. This partnership marks LBG's first major foray into the U.S. market since acquiring Betches in October for $24 million. As part of the agreement, LBG and Betches will drive engagement to Peaco*ck's unscripted television programming through social media, digital...

X officially allows ‘consensually produced’ adult content

Social media platform introduces new policy that formally permits posts containing nudity and p*rnography provided they are labeled.

The Business Case for Media Equity With Ally’s Andrea Brimmer

In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative...

The work was created by VCCP.

Create a Career-Catalyzing CMO Legacy Beyond Your Tenure

CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes down to two types of movement. The first is when CEOs and boardrooms are preoccupied with KPIs that don't necessarily...

Chair and former CEO departs after 16 years.

Has the Recent Trump Guilty Verdict Hurt His Personal Brand?

On Feb. 17, as former President Donald Trump prepared to face 34 felony counts in his hush money trial in New York, he found time to head to Philadelphia to attend Sneaker Con. And there, standing at the podium, he announced the launch of his new Trump-branded sneakers. Price: $399. The Never Surrender hightop in...

Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories include the Fidget Cube, "slow news" platform Tortoise and Issa Rae's Awkward Black Girl series. To mark its anniversary and showcase its role in culture, the brand invested in its first out-of-home campaign designed to...

TUI flags up range of reasons to choose its holidays in social-first campaign

The campaign was created by Leo Burnett UK with media planning and buying by EssenceMediacom UK.

Audible launches first global campaign by Fold7

The ads were directed by Antoine Bardou-Jacquet.

MLB Continues a Classic ‘Always Sunny’ Gag, With All Eyes on Rob McElhenney’s Choice

It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League Baseball player Chase Utley. The show's running joke has since developed in real life, with Utley and McElhenney becoming friends through the show. But that could all come to an end if Mac chooses a...

Paddy Power plays on England's reputation in Danny Dyer-led Euros spot

Spot by Bartle Bogle Hegarty London takes a tongue-in-cheek look at perceptions of England across Europe.

Cicada Serenade: In an Unlikely Collab, Orkin Embraces Bugs With an Original Symphony

Two broods of cicadas are emerging this summer from their underground resting places for the first time since 1803--when Thomas Jefferson was president--unleashing their distinctive high-pitched cries across more than 17 American states. For people with entomophobia--the fear of insects--this is the ultimate creepy-crawly nightmare. For Orkin, it's a reason to put on a show....

Morrisons launches multi-media campaign for Market Street fresh food

Campaign was brokered by Wavemaker UK.

Saatchis declares voting is 'hot AF' in ad appealing to younger voters

Campaign built on the insight that voting makes you more attractive.

‘London is so gay’: portraits champion LGBT+ community in Pride in London campaign

The work was created by TMW Unlimited.

Morrisons launches digital media campaign for Market Street fresh food

Campaign was brokered by Wavemaker UK.

Kinesso makes Leeds home to £2m EMEA experience centre

The performance marketing specialist has offices in London and Leeds.

Disillusioned DTC Brands Reject Walled Garden Measurement

Direct-to-consumer brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by letting them buy cheap ads to reach new audiences...